Our Process
Finding the right life insurance policy should be straightforward and stress-free.
1. Fill out a simple application form
Share a bit about yourself by answering a few basic questions, so we can understand your unique needs.
2. Explore Your Options
A friendly specialist from one of our trusted partners will get in touch to walk you through plans suited to you.
3. Choose What’s Right for You
Take your time to review your options and pick the plan that fits you best. Remember, our service is free, confidential, and comes with no obligations.
Why should I take out life insurance?
Life insurance provides a safeguard for your family should you pass away. If you’re the sole earner for a family of four, a policy can help replace your income with monthly payments, easing financial pressure during an already stressful time. These funds can be used to cover everyday expenses, mortgage payments, tuition fees, or outstanding debts. It can also serve as a lasting legacy by providing your family with a sum of money or by donating to your favourite charity.
Alternatively, policies can be used to provide a lump sum. These sums can help cover the remaining costs of a mortgage, cost of tuition, any remaining debts, or funeral costs. Speaking of funerals, the “cost of dying” went up by 5% in 2023, it now sits at £9,658—life insurance can help cover this cost as your family focus on mourning.
How much does life insurance cost?
Prices vary depending on your personal circumstances and the insurer, however, life insurance is often very affordable—In 2025, the average monthly cost of life insurance in the UK is only £9.71
Policy type: The type of policy you take out will have an impact. For example, if you want a bigger payout, the policy may be more expensive, or if you’re looking for the addition of terminal illness cover, that could also increase the price.
Unique circumstances: Your unique circumstances will play a role. Applicants over the age of 50, smokers, and extreme sport participators may find their quoted premiums to be higher than non-smoking 20 year old office workers.
We’re not just another comparison website
- We find the right match.
A true match
We don’t just throw quotes at you and see which one sticks. To make sure you don’t get decision fatigue, we take the time to understand your unique circumstances and match you to a trusted Broker.
Free, easy service
We offer a fee-free service, which means you don’t need to pay us anything and you’re not obligated to purchase a policy. You’re free to get the quote, take the time you need to decide, and walk away if it’s not for you.
Peace of mind
With our trusted expert partners, you can have some peace of mind knowing you’ve chosen the most suitable policy for you and you’re covered should something occur.
Life insurance helps protect your family’s financial security in the face of life’s uncertainties.
Get a free, no-obligation quote today - We put people at the centre of our work
How do I choose the right life insurance policy?
Will I get any guidance?
Yes, our expert partners will call you and answer any questions you may have. They’ll listen to your unique circumstances and try to find the most suitable solution for you and your family.
Can I change my mind?
Yes, you have 14 days from taking out a policy to cancel, no matter what your reason for cancellation.
How do I know the insurance company will pay out?
Payouts are never guaranteed, however, 96.7% all claims did pay out in 2023, with the average policy payout in 2023 coming in at £80,403. The main reason payouts don’t occur is because essential information was omitted or false at the time of applying, so be sure to provide your insurer with all relevant details.
Pricing
Quoted rates may vary and are subject to individual status and medical underwriting. Correct as of 7th February 2025.
From £10 per month for up to £300,000 is an example based on the following pricing illustrations. £10 per month Life Insurance quoted rates are based on level term life cover for non-smokers with no pre-existing medical conditions or other high risk factors. Individual factors and medical underwriting will be assessed which may vary the premium and sum assured you are eligible for or may result in you being declined. Correct as on 7th February 2025.
30 years old born in 1995
35 years old born in 1990
40 years old born in 1985
45 years old born in 1980
50 years old born in 1975
55 years old born in 1970
60 years old born in 1965
65 years old born in 1960
70 years old born in 1955
†From £5 per month for up to £100,000 is an example based on the following pricing illustrations.£5 per month Life Insurance quoted rates are based on level term life cover for non-smokers with no pre-existing medical conditions or other high risk factors. Individual factors and medical underwriting will be assessed which may vary the premium and sum assured you are eligible for or may result in you being declined. Correct as on 7th February 2025.
30 years old born in 1995
35 years old born in 1990
40 years old born in 1985
45 years old born in 1980
50 years old born in 1975
55 years old born in 1970
60 years old born in 1965
65 years old born in 1960
70 years old born in 1955
£150,000 level term Life Cover for 30 Years
£175,000 level term Life Cover for 30 Years
£200,000 level term Life Cover for 30 Years
£225,000 level term Life Cover for 30 Years
£250,000 level term Life Cover for 30 Years
£150,000 level term Life Cover for 30 Years
£175,000 level term Life Cover for 30 Years
£200,000 level term Life Cover for 30 Years
£225,000 level term Life Cover for 30 Years
£250,000 level term Life Cover for 30 Years
£150,000 level term Life Cover for 30 Years
£175,000 level term Life Cover for 30 Years
£200,000 level term Life Cover for 30 Years
£225,000 level term Life Cover for 30 Years
£250,000 level term Life Cover for 30 Years
£150,000 level term Life Cover for 30 Years
£175,000 level term Life Cover for 30 Years
£200,000 level term Life Cover for 30 Years
£225,000 level term Life Cover for 30 Years
£250,000 level term Life Cover for 30 Years
£150,000 level term Life Cover for 30 Years
£175,000 level term Life Cover for 30 Years
£200,000 level term Life Cover for 30 Years
£225,000 level term Life Cover for 30 Years
£250,000 level term Life Cover for 30 Years
£150,000 level term Life Cover for 20 Years
£175,000 level term Life Cover for 20 Years
£200,000 level term Life Cover for 20 Years
£225,000 level term Life Cover for 20 Years
£250,000 level term Life Cover for 20 Years
Whole of Life
Whole of Life Cover quoted rates are based on level term life cover for non-smokers with no pre-existing medical conditions or other high risk factors. Individual factors and medical underwriting will be assessed which may vary the premium and sum assured you are eligible for or may result in you being declined. Correct as of 7th February 2025.
From £8 per month
30 year old born in 1993
35 years old born in 1988
40 years old born in 1983
45 years old born in 1978
50 years old born in 1973
55 years old born in 1968
60 years old born in 1963
Critical Illness
Life Insurance and Critical Illness Cover quoted rates are based on level term life cover for non-smokers with no pre-existing medical conditions or other high risk factors. Individual factors and medical underwriting will be assessed which may vary the premium and sum assured you are eligible for or may result in you being declined. Correct as of 7th February 2025.
From £10 per month
30 year old born in 1994
35 years old born in 1989
40 years old born in 1984
45 years old born in 1979
50 years old born in 1974
55 years old born in 1969
60 years old born in 1964
Testimonials
"Securing life insurance was something I'd put off for too long. The process was straightforward, and now I have peace of mind knowing my family will be looked after. Thank you for making it so easy."
Lynn K
"I was unsure about the level of cover I needed, but the guidance I received was excellent. I now have a policy that fits my circumstances perfectly, and it's a weight off my shoulders."
Alan S
"Finding affordable life insurance seemed like a challenge, but I was pleasantly surprised by the options presented to me. I feel much more secure knowing this is in place."
Lou G
"The application process was quick and efficient. I appreciated the clear explanations and the lack of complicated jargon. It was a simple way to protect my loved ones' future."
Paul M
"I'd been meaning to get life insurance for years, and I'm so glad I finally did. The service was professional, and I feel confident in the policy I now have."
Graham F
"As a new parent, life insurance became a priority. The options available were comprehensive, and I found a policy that gives me real security for my family's future."
Brad J
"I was a bit hesitant about the whole thing, but the team made it easy to understand and helped me find the right level of cover without any pressure. I'm very satisfied."
Dave C
"Getting life insurance felt like a responsible step, and I'm glad I chose this service. The process was smooth, and I feel much better prepared for the future."
Hannah G
"I wanted to ensure my partner was protected, and the policy I found gives me that reassurance. The whole experience was positive and hassle-free."
Mick D
"Sorting out life insurance was on my to-do list for ages. I'm so pleased I finally got it done. The process was simple, and I feel a great sense of relief knowing my family is secure."
Victoria S