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Live a healthy, long life with lower life insurance premiums.

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Are you a smoker? Let’s find out.

A smoker is anyone who has used nicotine or tobacco products, such as cigarettes, vapes, patches, or gum, etc. Providing accurate information helps ensure you receive the right advice and are recommended the most suitable policy for your circumstances.

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What types of life insurance products are available for smokers?

Here you can find out about different policy’s that are suitable for smokers. Please take note that depending on your provider and other factors you could qualify for a different type of policy so we suggest you to speak to one of our experts.

Decreasing cover

Decreasing cover is a set-term policy where the payout reduces over time to cover shrinking debts like mortgages; stopping payments cancels the policy, freeing up your cash but leaving you unprotected.

Term life cover

You pay for coverage for a set time. If you stop paying, you save money now, but your family gets nothing if you pass away later.

Increasing cover

For this life cover, the pay-out amount increases each year usually due to inflation. This also results in your monthly premiums increasing however you have the option to decline an increase..

Whole of life

This life cover guarantees a payout upon death, whenever it occurs, provided premiums are maintained.

Critical illness cover

This cover can be added to your policy as an extra layer of protection to cover specific, serious conditions. Although this depends on your life insurance provider.

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A true match

We don’t just throw quotes at you and see which one sticks. To make sure you don’t get decision fatigue, we take the time to understand your unique circumstances and match you to a trusted partner.

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We offer a fee-free service, which means you don’t need to pay us anything and you’re not obligated to purchase a policy. You’re free to get the quote, take the time you need to decide, and walk away if it’s not for you.

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With our trusted expert partners, you can have some peace of mind knowing you’ve chosen the most suitable policy for you and you’re covered should something occur.

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How do I choose the right life insurance policy?

Will I get any guidance?

Yes, our expert partners will call you and answer any questions you may have. They’ll listen to your unique circumstances and try to find the most suitable solution for you and your family.

Can I change my mind?

Yes, you have 30 days from taking out a policy to cancel, no matter what your reason for cancellation.

How do I know the insurance company will pay out?

Payouts are never guaranteed, however, 96.7% all claims did pay out in 2023, with the average policy payout in 2023 coming in at £80,403. The main reason payouts don’t occur is because essential information was omitted or false at the time of applying, so be sure to provide your insurer with all relevant details.

Pricing

Quoted rates may vary and are subject to individual status and medical underwriting. Correct as of 5th February 2025.

Cover from £10 Per Month

From £10 per month for up to £300,000 is an example based on the following pricing illustrations. £10 per month Life Insurance quoted rates are based on level term life cover for non-smokers with no pre-existing medical conditions or other high risk factors. Individual factors and medical underwriting will be assessed which may vary the premium and sum assured you are eligible for or may result in you being declined. Correct as on 5th February 2025.

£322,952 over 20 years Aviva Logo

30 years old born in 1996

£197,619 over 20 years Aviva Logo

35 years old born in 1991

£159,606 over 15 years Aviva Logo

40 years old born in 1986

£92,280 over 15 years Aviva Logo

45 years old born in 1981

£67,652 over 10 years Aviva Logo

50 years old born in 1976

£37,971 over 10 years Aviva Logo

55 years old born in 1971

£20,242 over 10 years Aviva Logo

60 years old born in 1966

£12,368 over 10 years Aviva Logo

65 years old born in 1961

£7,497 over 10 years Aviva Logo

70 years old born in 1956

Cover from £5 Per Month

†From £5 per month for up to £100,000 is an example based on the following pricing illustrations.£5 per month Life Insurance quoted rates are based on level term life cover for non-smokers with no pre-existing medical conditions or other high risk factors. Individual factors and medical underwriting will be assessed which may vary the premium and sum assured you are eligible for or may result in you being declined. Correct as on 5th February 2025.

£117,810 over 20 years Aviva Logo

30 years old born in 1996

£75,745 over 20 years Aviva Logo

35 years old born in 1991

£56,577 over 15 years Aviva Logo

40 years old born in 1986

£35,960 over 15 years Aviva Logo

45 years old born in 1981

£26,787 over 10 years Aviva Logo

50 years old born in 1976

£17,018 over 10 years Aviva Logo

55 years old born in 1971

£10,115 over 10 years Aviva Logo

60 years old born in 1966

£6,181 over 10 years Aviva Logo

65 years old born in 1961

£3,746 over 10 years Aviva Logo

70 years old born in 1956

£4.18 per month AIG Logo

£150,000 level term Life Cover for 30 Years

£4.35 per month AIG Logo

£175,000 level term Life Cover for 30 Years

£4.62 per month AIG Logo

£200,000 level term Life Cover for 30 Years

£4.88 per month AIG Logo

£225,000 level term Life Cover for 30 Years

£5.16 per month AIG Logo

£250,000 level term Life Cover for 30 Years

£6.98 per month AIG Logo

£150,000 level term Life Cover for 30 Years

£7.93 per month AIG Logo

£175,000 level term Life Cover for 30 Years

£8.71 per month AIG Logo

£200,000 level term Life Cover for 30 Years

£9.48 per month AIG Logo

£225,000 level term Life Cover for 30 Years

£10.19 per month AIG Logo

£250,000 level term Life Cover for 30 Years

£10.31 per month Aviva Logo

£150,000 level term Life Cover for 30 Years

£11.56 per month Aviva Logo

£175,000 level term Life Cover for 30 Years

£12.84 per month Aviva Logo

£200,000 level term Life Cover for 30 Years

£14.12 per month Aviva Logo

£225,000 level term Life Cover for 30 Years

£15.40 per month Aviva Logo

£250,000 level term Life Cover for 30 Years

£23.55 per month AIG Logo

£150,000 level term Life Cover for 30 Years

£25.95 per month Legal & General Logo

£175,000 level term Life Cover for 30 Years

£29.37 per month Legal & General Logo

£200,000 level term Life Cover for 30 Years

£32.79 per month Legal & General Logo

£225,000 level term Life Cover for 30 Years

£36.20 per month AIG Logo

£250,000 level term Life Cover for 30 Years

£43.40 per month Legal & General Logo

£150,000 level term Life Cover for 30 Years

£48.22 per month Legal & General Logo

£175,000 level term Life Cover for 30 Years

£54.82 per month Legal & General Logo

£200,000 level term Life Cover for 30 Years

£61.42 per month Legal & General Logo

£225,000 level term Life Cover for 30 Years

£68.02 per month Legal & General Logo

£250,000 level term Life Cover for 30 Years

£120.56 per month Aviva Logo

£150,000 level term Life Cover for 20 Years

£137.98 per month Aviva Logo

£175,000 level term Life Cover for 20 Years

£159.67 per month Aviva Logo

£200,000 level term Life Cover for 20 Years

£181.36 per month Aviva Logo

£225,000 level term Life Cover for 20 Years

£203.05 per month Aviva Logo

£250,000 level term Life Cover for 20 Years

From £8 Per Month

Whole of Life

Whole of Life Cover quoted rates are based on level term life cover for non-smokers with no pre-existing medical conditions or other high risk factors. Individual factors and medical underwriting will be assessed which may vary the premium and sum assured you are eligible for or may result in you being declined. Correct as of 5th February 2025.

Up to £5,437 sum assured Legal & General Logo

30 year old born in 1996

Up to £4,624 sum assured Aviva Logo

35 years old born in 1991

Up to £3,931 sum assured Aviva Logo

40 years old born in 1986

Up to £3,345 sum assured Aviva Logo

45 years old born in 1981

Up to £3,137 sum assured Aviva Logo

50 years old born in 1976

Up to £2,655 sum assured Aviva Logo

55 years old born in 1971

Up to £2,277 sum assured Aviva Logo

60 years old born in 1966

From £10 Per Month

Critical Illness

Life Insurance and Critical Illness Cover quoted rates are based on level term life cover for non-smokers with no pre-existing medical conditions or other high risk factors. Individual factors and medical underwriting will be assessed which may vary the premium and sum assured you are eligible for or may result in you being declined. Correct as of 5th February 2025.

Up to £30,753 over 20 years Legal & General Logo

30 year old born in 1996

Up to £22,278 over 20 years Aviva Logo

35 years old born in 1991

Up to £18,353 over 15 years Aviva Logo

40 years old born in 1986

Up to £13,425 over 15 years Aviva Logo

45 years old born in 1981

Up to £10,171 over 10 years Aviva Logo

50 years old born in 1976

Up to £7,100 over 10 years Aviva Logo

55 years old born in 1971

Up to £4,805 over 10 years Aviva Logo

60 years old born in 1966

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Testimonials

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"Securing life insurance was something I'd put off for too long. The process was straightforward, and now I have peace of mind knowing my family will be looked after. Thank you for making it so easy."

Lynn K

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"I was unsure about the level of cover I needed, but the guidance I received was excellent. I now have a policy that fits my circumstances perfectly, and it's a weight off my shoulders."

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"I was a bit hesitant about the whole thing, but the team made it easy to understand and helped me find the right level of cover without any pressure. I'm very satisfied."

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"Getting life insurance felt like a responsible step, and I'm glad I chose this service. The process was smooth, and I feel much better prepared for the future."

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"I wanted to ensure my partner was protected, and the policy I found gives me that reassurance. The whole experience was positive and hassle-free."

Mick D

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"Sorting out life insurance was on my to-do list for ages. I'm so pleased I finally got it done. The process was simple, and I feel a great sense of relief knowing my family is secure."

Victoria S