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Our Process

Finding the right life insurance policy should be straightforward and stress-free.

Step 1

1. Fill out a simple application form

Share a bit about yourself by answering a few basic questions, so we can understand your unique needs.

Step 2

2. Explore Your Options

A friendly specialist from one of our trusted partners will get in touch to walk you through plans suited to you.

Step 3

3. Choose What’s Right for You

Take your time to review your options and pick the plan that fits you best. Remember, our service is free, confidential, and comes with no obligations.

We make it easy for applicants to connect with UK brokers and insurers

Talk through your insurance needs and options with friendly experts.

Why Life Insurance Matters

Life insurance vs Life assurance

Life Insurance provides coverage for a specified period (the term). If you pass away during this term, your beneficiaries receive a payout. However, if you outlive the policy, no payout is made. This type of insurance is often used to cover short-term financial obligations, like a mortgage or debts.

Life Assurance, on the other hand (also know as whole of life insurance), offers lifelong coverage. It guarantees a payout to your beneficiaries whenever you pass away, regardless of when that happens. Because of this, life assurance typically comes with higher premiums. It’s often used to ensure financial security for your loved ones and can help cover expenses such as funeral costs, debts, or leaving an inheritance.

In summary, if you’re looking for coverage for a specific time frame, life insurance may be suitable. If you want lifelong protection and a guaranteed payout, life assurance is the better choice.

How do I apply for life assurance?

Simply complete our quick online form, and you'll be connected with an expert from one of our trusted partners. They’ll guide you through your options and answer any questions, making the process smooth and stress-free experience from start to finish.

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Understanding Life Insurance Prices
Why Apply Through Us

Why use Compare Life Quotes?

  • A true match

    We don’t just throw quotes at you and see which one sticks. To make sure you don’t get decision fatigue, we take the time to understand your unique circumstances and match you to a trusted partner.

  • Free, easy service

    We offer a fee-free service, which means you don’t need to pay us anything and you’re not obligated to purchase a policy. You’re free to get the quote, take the time you need to decide, and walk away if it’s not for you.

  • Peace of mind

    With our trusted expert partners, you can have some peace of mind knowing you’ve chosen the most suitable policy for you and you’re covered should something occur.

Get a free, no obligation quote

Apply through us to connect with our highly experienced partners who are able to look at your individual circumstances.

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Life Assurance FAQ’s

Will I get any guidance?

Yes, our expert partners will call you and answer any questions you may have. They’ll listen to your unique circumstances and try to find the most suitable solution for you and your family.

Is life assurance worth it?

Life assurance offers peace of mind knowing that your loved ones will be financially protected if you pass away unexpectedly. This type of coverage lasts for the rest of your life and will stay active as long as you pay your premiums.

How do I know which coverage is best for me?

Life Assurance

Lifelong coverage that guarantees a payout to your beneficiaries whenever you pass away, as long as premiums are paid. Ideal for leaving a legacy.

Life Insurance

Covers a set term and pays out only if you pass away during that period. Often used to cover specific financial obligations like a mortgage.

Critical Illness Insurance

Provides a one-time payout if you’re diagnosed with a covered serious illness, helping to ease financial stress during recovery

Pricing

Quoted rates may vary and are subject to individual status and medical underwriting. Correct as of 4th February 2026.

From £8 Per Month

Whole of Life

±£8 per month quoted rates are based on whole of life cover for non-smokers with no pre-existing medical conditions or other high risk factors. Individual factors and medical underwriting will be assessed which may vary the premium and sum assured you are eligible for or may result in you being declined. Correct as on 2nd February 2026.

£5,599 sum assured Zurich Logo

30 year old born in 1996

£4,762 sum assured Zurich Logo

35 years old born in 1991

£4,047 sum assured Zurich Logo

40 years old born in 1986

£3,445 sum assured Zurich Logo

45 years old born in 1981

£3,230 sum assured Zurich Logo

50 years old born in 1976

£2,727 sum assured Zurich Logo

55 years old born in 1971

£2,221 sum assured Zurich Logo

60 years old born in 1966

£1,672 sum assured Zurich Logo

65 years old born in 1961

£1,277 sum assured Zurich Logo

70 years old born in 1956

From £10 Per Month

Critical Illness

Life Insurance and Critical Illness Cover quoted rates are based on level term life cover for non-smokers with no pre-existing medical conditions or other high risk factors. Individual factors and medical underwriting will be assessed which may vary the premium and sum assured you are eligible for or may result in you being declined. Correct as on 2nd February 2026.

£30,327 over 20 years Aviva Logo

30 year old born in 1996

£21,237 over 20 years Aviva Logo

35 years old born in 1991

£17,335 over 15 years Aviva Logo

40 years old born in 1986

£12,920 over 15 years Aviva Logo

45 years old born in 1981

£10,125 over 10 years Aviva Logo

50 years old born in 1976

£7,287 over 10 years Aviva Logo

55 years old born in 1971

£6,469 over 10 years Aviva Logo

60 years old born in 1966

Cover from £10 Per Month

†From £10 per month for up to £280,000 is an example based on the following pricing illustrations. £10 per month Life Insurance quoted rates are based on level term life cover for non-smokers with no pre-existing medical conditions or other high risk factors. Individual factors and medical underwriting will be assessed which may vary the premium and sum assured you are eligible for or may result in you being declined. Correct as on 2nd February 2026.

£289,847 over 20 years Aviva Logo

30 years old born in 1996

£173,440 over 20 years Aviva Logo

35 years old born in 1991

£123,428 over 15 years Aviva Logo

40 years old born in 1986

£81,616 over 15 years Aviva Logo

45 years old born in 1981

£59,917 over 10 years Aviva Logo

50 years old born in 1976

£34,029 over 10 years Aviva Logo

55 years old born in 1971

£18,089 over 10 years Aviva Logo

60 years old born in 1966

£11,689 over 10 years Aviva Logo

65 years old born in 1961

£7,068 over 10 years Aviva Logo

70 years old born in 1956

Cover from £5 Per Month

†From £5 per month for up to £90,000 is an example based on the following pricing illustrations.£5 per month Life Insurance quoted rates are based on level term life cover for non-smokers with no pre-existing medical conditions or other high risk factors. Individual factors and medical underwriting will be assessed which may vary the premium and sum assured you are eligible for or may result in you being declined. Correct as on 2nd February 2026.

£98,704 over 20 years Aviva Logo

30 years old born in 1996

£63,621 over 20 years Aviva Logo

35 years old born in 1991

£48,288 over 15 years Aviva Logo

40 years old born in 1986

£31,699 over 15 years Aviva Logo

45 years old born in 1981

£23,483 over 10 years Aviva Logo

50 years old born in 1976

£15,467 over 10 years Aviva Logo

55 years old born in 1971

£7,844 over 10 years Aviva Logo

60 years old born in 1966

£5,837 over 10 years Aviva Logo

65 years old born in 1961

£3,532 over 10 years Aviva Logo

70 years old born in 1956

£4.18 per month AIG Logo

£150,000 level term Life Cover for 30 Years

£4.35 per month AIG Logo

£175,000 level term Life Cover for 30 Years

£4.62 per month AIG Logo

£200,000 level term Life Cover for 30 Years

£4.88 per month AIG Logo

£225,000 level term Life Cover for 30 Years

£5.16 per month AIG Logo

£250,000 level term Life Cover for 30 Years

£6.98 per month AIG Logo

£150,000 level term Life Cover for 30 Years

£7.93 per month AIG Logo

£175,000 level term Life Cover for 30 Years

£8.71 per month AIG Logo

£200,000 level term Life Cover for 30 Years

£9.48 per month AIG Logo

£225,000 level term Life Cover for 30 Years

£10.19 per month AIG Logo

£250,000 level term Life Cover for 30 Years

£10.31 per month Aviva Logo

£150,000 level term Life Cover for 30 Years

£11.56 per month Aviva Logo

£175,000 level term Life Cover for 30 Years

£12.84 per month Aviva Logo

£200,000 level term Life Cover for 30 Years

£14.12 per month Aviva Logo

£225,000 level term Life Cover for 30 Years

£15.40 per month Aviva Logo

£250,000 level term Life Cover for 30 Years

£23.55 per month AIG Logo

£150,000 level term Life Cover for 30 Years

£25.95 per month Legal & General Logo

£175,000 level term Life Cover for 30 Years

£29.37 per month Legal & General Logo

£200,000 level term Life Cover for 30 Years

£32.79 per month Legal & General Logo

£225,000 level term Life Cover for 30 Years

£36.20 per month AIG Logo

£250,000 level term Life Cover for 30 Years

£43.40 per month Legal & General Logo

£150,000 level term Life Cover for 30 Years

£48.22 per month Legal & General Logo

£175,000 level term Life Cover for 30 Years

£54.82 per month Legal & General Logo

£200,000 level term Life Cover for 30 Years

£61.42 per month Legal & General Logo

£225,000 level term Life Cover for 30 Years

£68.02 per month Legal & General Logo

£250,000 level term Life Cover for 30 Years

£120.56 per month Aviva Logo

£150,000 level term Life Cover for 20 Years

£137.98 per month Aviva Logo

£175,000 level term Life Cover for 20 Years

£159.67 per month Aviva Logo

£200,000 level term Life Cover for 20 Years

£181.36 per month Aviva Logo

£225,000 level term Life Cover for 20 Years

£203.05 per month Aviva Logo

£250,000 level term Life Cover for 20 Years