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What is Whole of Life Insurance?
Whole of life insurance, also known as life assurance, provides lifelong protection and ensures a guaranteed payout to your beneficiaries whenever you pass away.
Term life insurance only lasts for a set number of years and has an end date, but with whole of life insurance, your policy stays active as long as you keep paying your premiums, and your family is guaranteed a payout when you pass away.
Get My Whole of Life QuoteWhy should I choose whole of life insurance?
With whole of life insurance, you can:
- Provide Financial Security
Your family will receive a guaranteed payout, helping with major expenses like mortgages, education, or care costs. - Cover Final Expenses
Whole of life insurance can ease the financial burden of funeral and related costs, allowing your family to focus on what matters most. - Leave a Legacy
Whether you want to support a cause close to your heart or provide an inheritance, whole of life insurance helps fulfill these wishes, reflecting your values and priorities.
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A true match
We don’t just throw quotes at you and see which one sticks. To make sure you don’t get decision fatigue, we take the time to understand your unique circumstances and match you to a trusted partner.
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We offer a fee-free service, which means you don’t need to pay us anything and you’re not obligated to purchase a policy. You’re free to get the quote, take the time you need to decide, and walk away if it’s not for you.
Peace of mind
With our trusted expert partners, you can have some peace of mind knowing you’ve chosen the most suitable policy for you and you’re covered should something occur.
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Apply through us to connect with our highly experienced partners who are able to look at your individual circumstances.
Whole of life insurance FAQ's
If you cease paying premiums, your policy will be cancelled. While this results in a loss of coverage, you will also not get any money back.
Important: Depending on how long you live, the total premiums paid may exceed the value of the final payout.
Pricing
Quoted rates may vary and are subject to individual status and medical underwriting. Correct as of 4th February 2026.
From £8 Per Month
Whole of Life
±£8 per month quoted rates are based on whole of life cover for non-smokers with no pre-existing medical conditions or other high risk factors. Individual factors and medical underwriting will be assessed which may vary the premium and sum assured you are eligible for or may result in you being declined. Correct as on 2nd February 2026.
30 year old born in 1996
35 years old born in 1991
40 years old born in 1986
45 years old born in 1981
50 years old born in 1976
55 years old born in 1971
60 years old born in 1966
65 years old born in 1961
70 years old born in 1956
From £10 Per Month
Critical Illness
Life Insurance and Critical Illness Cover quoted rates are based on level term life cover for non-smokers with no pre-existing medical conditions or other high risk factors. Individual factors and medical underwriting will be assessed which may vary the premium and sum assured you are eligible for or may result in you being declined. Correct as on 2nd February 2026.
30 year old born in 1996
35 years old born in 1991
40 years old born in 1986
45 years old born in 1981
50 years old born in 1976
55 years old born in 1971
60 years old born in 1966
Cover from £10 Per Month
†From £10 per month for up to £280,000 is an example based on the following pricing illustrations. £10 per month Life Insurance quoted rates are based on level term life cover for non-smokers with no pre-existing medical conditions or other high risk factors. Individual factors and medical underwriting will be assessed which may vary the premium and sum assured you are eligible for or may result in you being declined. Correct as on 2nd February 2026.
30 years old born in 1996
35 years old born in 1991
40 years old born in 1986
45 years old born in 1981
50 years old born in 1976
55 years old born in 1971
60 years old born in 1966
65 years old born in 1961
70 years old born in 1956
Cover from £5 Per Month
†From £5 per month for up to £90,000 is an example based on the following pricing illustrations.£5 per month Life Insurance quoted rates are based on level term life cover for non-smokers with no pre-existing medical conditions or other high risk factors. Individual factors and medical underwriting will be assessed which may vary the premium and sum assured you are eligible for or may result in you being declined. Correct as on 2nd February 2026.
30 years old born in 1996
35 years old born in 1991
40 years old born in 1986
45 years old born in 1981
50 years old born in 1976
55 years old born in 1971
60 years old born in 1966
65 years old born in 1961
70 years old born in 1956
£150,000 level term Life Cover for 30 Years
£175,000 level term Life Cover for 30 Years
£200,000 level term Life Cover for 30 Years
£225,000 level term Life Cover for 30 Years
£250,000 level term Life Cover for 30 Years
£150,000 level term Life Cover for 30 Years
£175,000 level term Life Cover for 30 Years
£200,000 level term Life Cover for 30 Years
£225,000 level term Life Cover for 30 Years
£250,000 level term Life Cover for 30 Years
£150,000 level term Life Cover for 30 Years
£175,000 level term Life Cover for 30 Years
£200,000 level term Life Cover for 30 Years
£225,000 level term Life Cover for 30 Years
£250,000 level term Life Cover for 30 Years
£150,000 level term Life Cover for 30 Years
£175,000 level term Life Cover for 30 Years
£200,000 level term Life Cover for 30 Years
£225,000 level term Life Cover for 30 Years
£250,000 level term Life Cover for 30 Years
£150,000 level term Life Cover for 30 Years
£175,000 level term Life Cover for 30 Years
£200,000 level term Life Cover for 30 Years
£225,000 level term Life Cover for 30 Years
£250,000 level term Life Cover for 30 Years
£150,000 level term Life Cover for 20 Years
£175,000 level term Life Cover for 20 Years
£200,000 level term Life Cover for 20 Years
£225,000 level term Life Cover for 20 Years
£250,000 level term Life Cover for 20 Years